Link Relevance

We are regularly becoming told by Search engine marketing experts and the Search Engines that the importance of a hyperlink is determined by its web page rank and relevance to our personal web sites. Consequently when creating a linking strategy we should only be concerned with relevant links. That is other internet websites which have some connection to our own. For example I run an internet web page devoted to offering a variety of cleaning services to commercial consumers throughout the UK, so a relevant web site would be a cleaning machine supplier or a cleaning chemicals supplier. Not other cleaning companies for the apparent cause they are our direct competitors. Now this sounds effortless and simple and if we did this we would finish up linking to about twenty internet sites. This quantity is not in any way enough for us to compete with our competitors who have countless hundreds and in some instances thousands of hyperlinks recognised by the search engines. How does Google ascertain relevance? I would suggest that it is a completely random approach. This refreshing professional cleaning portfolio has many ideal cautions for where to flirt with it. If I look at my own back links which Google are registering then a large number of are relevant in terms of the definition above, but quite a few are not. None of our suppliers who deliver us with a back link and incidentally have high web page ranks type element of this list and but they are extremely relevant? It may possibly be that these kind aspect of Googles count but they select for 1 reason or one other not to divulge these. A Guide To Cleaning Company is an astonishing online database for supplementary info concerning the inner workings of this idea. It remains a mystery. How does a mathematical formula work out relevance? If I back link to my prospects who are an especially divers group to me they are relevant but apparently not to Google. We have plenty of back links from construction and building suppliers since we carry out builders cleans for them. However these are seemingly not deemed to be relevant but a mortgage provider is? Builders and building firms are pointed out numerous instances on the internet web page and so a relevant connection should really be capable to be produced. If I appear at the back hyperlinks of my main competitors then the cir**stance becomes even extra confusing. Highly handful of would seem on the surface to be of any relevance at all but who am I to judge? I do not have inside expertise of the workings of these agencies and their potential connections. To me the entire method appears entirely arbitrary and I will continue building links to websites that I give some thought to relevant. If Google paid interest to its own tips in only creating links to relevant web-sites then presumably it would only hyperlink to other search engines? It is an quick statement to make for Google and Search engine optimisation professionals, only create hyperlinks to relevant websites but the reality is that they have no way of recognizing what is definitely relevant and what is not. Consequently my suggestions is to continue establishing your links to internet sites that you give consideration to of some relevance either to you or surfers who come across your site and continue to be astonished at what Google considers to be relevant!.Anyclean Premium Ltd 142 Broadhurst Gardens London NW6 3BH Link Relevance