digital billboard signs

The world of outdoor digital signage is really a quagmire of obstacles and hurdles but it's a small wonder that everybody is still ready to negotiate the challenges and attempt an electronic outdoor campaign. The reason behind perhaps due the numerous advantages that using screens for outdoor advertising offers. The benefits when compared with regular outdoor advertising and even indoor digital signage, are multiple and include: * The opportunity to play multiple advertisements on just one digital screen * Content could be uploaded remotely without a technician visiting the site * More engaging and eye-catching than standard print media * Larger audiences will view a backyard screen compared with an indoor one The challenges, however, still need to be overcome and they too are numerous. Location and also the Law Perhaps the first challenge to face a backyard digital signage installer may be the law, and in particular where where not really a sign can be installed. Increasingly, local authorities are limiting, as well as in some counties even prohibiting completely, using digital billboards, citing potential danger to road users and aesthetics as the major reason. So before any outdoor campaign can start you need to ensure the local authorities will grant this kind of install. Sunlight Another key challenge in using an outdoor screen is the sun. Sunlight has two effects on the readability of a screen. If it's too bright the screen is going to be beaten up as the LCD or plasma struggles to compete with the sun's brightness. It has to be countered with a high brightness device or he screen itself needs to be shrouded in the sun. The 2nd problem brought on by the sun's rays is sun-glare where the sun reflects of the screen creating a glare that may make the screen unreadable so some kind of anti-glare screen cover needs to be used (although this can affect the brightness of the screen). Weather and temperature Another major challenge for outdoor screens is protecting it from the weather. Rain is perhaps the most common weather element however the screen needs to be protected against all kinds of weather and temperatures to ensure that the screen is employed in optimum conditions at all times. digital billboard signs Physical Protection Physical impacts are another challenge four outdoor screens. Whether it is deliberate or accidental, damage can certainly occur if the screen is not adequately protected. An LCD enclosure can protect a screen all these challenges allowing just about any type of screen for use within an outdoor location as a digital billboard.