sf gate story

A good auto wrap is powerful advertising for your business. It draws the "right" type of attention, turning heads and making people need to know more about your product. A poor auto wrap is even easier to spot, because as you drive by, you will see people making disgusted or embarr**ed faces. The differences between good and bad auto wraps are subtle, and many people can't let you know specifically what the differences are. They just shrug and say "I understand what I love, and that is not it." Let's take a glance at five powerful indicators that you might be wasting your advertising dollars and driving your visitors away having a bad auto wrap! 1) Aesthetics A good auto wrap has clean, clear lines along with a well-emphasized message. A poor auto wrap looks cluttered, jumbled, or "busy." Having a bad auto wrap, deciphering your message from anything else that's going on in the wrap might be too much work with many purchasers. The American public includes a notoriously short attention span, as well as on the road, you've got about two seconds to make a positive impression and obtain them wanting more information. If a prospective customer has to take longer than two seconds to figure out what your message is, chances are you've lost them, and their business. 2) Color Color is everything. If you have a red vehicle, putting a dark blue wrap on is a huge mistake. Not only will it muddy both colors, but contrasting hues, tones, and tints subconsciously make people nervous or agitated. The colour scheme you decide on for your wrap will make a huge difference in whether your phone starts ringing or stays silent. In an ideal situation, you would like your wrap to have complementary, not opposite, colors. On a blue truck, this indicates green or purple. On a red car, orange and yellow are wise choices. This can help draw the right kind of attention, rather than jokes like "I didn't know Ray Charles made car wraps!" 3) Clarity We touched on this before, however it deserves more consideration as a stand-alone concept. Your wrap ought to be designed in such a way that the critical information you need to impart towards the viewer "pops" quickly the automobile. Should you uphold the vehicle and also you can't be sure exactly what the focal point ought to be, the telephone number or website fades into the design, or even the logo design is obscured by pictures, text, or both, then you need to rethink your design. Sharp, crisply printed, professional-looking wraps are made to grab attention and hold it, however the information on the wrap continues to be easy to see and decipher. An unclear wrap states that your company is amateurish and unprofessional, and that is not the look you need to give to a prospective customer. 4) "Cuteness" Most people have seen an auto wrap where someone was trying to be clever, cute, or funny. Unless you're promoting a comedian on the Las Vegas Strip or your business tag line is designed to be intentionally funny, you'll want to avoid humor in your wrap. One notable exception is the motto for any plumber actually observed in Las Vegas: "A flush beats a complete house." This pun works on several levels, specifically in Las vegas, and it is an excellent motto since it is humorous and memorable. However, in case your business motto isn't intentionally slanted toward clever punning, you'd be well advised to not attempt this with your personal advertising. website 5) Trying Way too hard A dull wrap can be just as bad as a busy one. Not enough information or "tombstone" advertising can be even worse than an excessive amount of. An ordinary monochrome wrap makes your automobile seem like it's covered in newsprint, which is sure to prompt snickers and quips on the street. "Is that a car or did someone need to wrap up a fish?" Having made their little bon mots, your prospective customers move along, having **imilated none of the information you had been trying to impart. While your wrap shouldn't have this type of hectic design as to be illegible, it ought to have enough impact to obtain the customer's attention and it. That way, even when they do not remember the exact text, something on the wrap will stick with them enough to help your customers locate you thru the phone book or online when they require the services your business provides.