In 1920, Cheap New Era Hats successfully winned leading position into man trend market with its unique gentlemen caps. The cap was based on eight single chips which are sewn together. 100% pure wool. In order to ensure comfort when wearing it New Era took multiple sizes cap. Such caps emphasised on the overall match with outfit, so Ehrhardt adopted the way of distribution and sold caps to the men’s clothing store in Buffalo, which offered convenience for men to match their dress. The price of hats were 3.98 dollars per dozen at that time.
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One of purpose that Ehrhardt founded the company was to let a family member cooperate and mange the company. Wholesale New Era Hats In 1925, Ehrhardt’s son Harold Koch, joined the company formally. At that time Harold Koch was 17 years old. Ehrhardt deeply believed that only if Harold started from the grassroots could Harold really inherit his business.
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He taught Harold to know each process of producing New Era MLB Hats, understand the company’s belief and meet customer’s satisfaction with the most rigorous production process and high quality products. Only when customer satisfaction was the company’s business flourishing.
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In 1930, New Era gentlemen Caps became less popular and faced clash among other hats producers. Therefore, the company must find new business direction in order to facilitate the achievement and keep the company’s normal operation. After rigorous analysis, New Era thought that baseball is very popular in the United States and, the most important of all, the style will not be faded. So New Era regarded NBA Basketball Hats as a new direction. And in the 1930-40 era, the company’s put their company name New Era into the hat as hat label.
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