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MAC makeup

Feb 15th 2012, 10:37 pm
Posted by youyou520
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MAC Cosmetics was founded in 1985 by Frank Toskan and Frank Angelo. As the full name implies, the company's original intention was to supply products only to professional make-up artists,<A href="http://www.maccosmeticsb.com/">MAC makeup</A> a role which it fulfilled in its early years. The late eighties saw MAC make the transition to retail sales, with stores opening in Toronto and surrounding cities. The company did not expand into neighbouring United States until 1991 when they opened their first US store in Greenwich Village, New York City.<A href="http://www.maccosmeticsb.com/mac-foundation-c-35.html">MAC Foundation</A> Despite the founders original intentions of only supplying those in the trade, retail sales now form a large part of their turnover.

Frank Angelo was the marketing director and was responsible the rapid growth of the company, as well as their striking marketing campaigns. After many successful years of continued growth, 1994 saw the Estée Lauder Company acquire a controlling interest in MAC Cosmetics, with complete acquisition of the company following in 1998.
<A href="http://www.maccosmeticsb.com/mac-mascara-c-39.html">MAC Mascara</A>
MAC is renowned for producing kits that surround each category of products, such as eye kits, face kits, etc. Each MAC face kit for example is designed to create a certain look and is titled accordingly with names such as ‘Girl Next Door' or ‘Rocker Chick'. The cosmetics kits often come with free MAC Cosmetics accessories such as a tote bag or matching case.<A href="http://www.maccosmeticsb.com/mac-eyeliner-gel-c-43.html">MAC Eyeliner Gel</A>

 

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